About Faultless Brands

About the Company

Faultless Building
Faultless Headquarters at sunset


Leadership - Major Beaham
Major Beaham





Faultless Brands is a 130-year-old privately-owned business whose principal enterprise is manufacturing and marketing across the fabric, fragrance and home care categories to consumer and commercial markets. The company headquarters, manufacturing plant, research laboratory, and distribution center are located in Kansas City, Missouri, USA.

In 1887, Major Thomas G. Beaham came to Kansas City and bought into a company selling coffee, tea, and spices, which was to become Beaham & Moffit. Later, Beaham & Moffit bought the formula for Faultless Starch from Bosworth Manufacturing, and renamed the business Faultless Starch Company.

Gordon T. Beaham, III
Gordon T. Beaham, III

In 1960, Gordon T. Beaham, III joined the company as the 4th generation of Beahams to lead. Known to his associates (employees) by his first name, Gordon, who possessed and exercised a far-reaching entrepreneurial spirit for the 50 plus years he led the company, pioneered the transformation of laundry starch from dry powder to an aerosol can; thus offering the time-saving convenience consumers were demanding, and still demand, in caring for clothes.

Gordon partnered with other small family companies domestically and around the world to license aerosol starch to makers outside of the USA, export finished goods around the world, acquire Bon Ami and Kleen King powdered cleansers, import and make famous The Garden Weasel rotary cultivator and more. His accomplishments infused the company with an enthusiasm for offering many new and different consumer products that still flourishes today.

After adding Bon Ami products to the line, the company again changed its name to Faultless Starch/Bon Ami Company in 1974.

In 2018, the company selected its first president & CEO to come from outside the company ranks and the second not to be a member of the founding and shareholding Beaham family. Sean Williams, CEO, combines innovation, strategic thinking and world-class marketing with an ability to engage and inspire teams. The Beaham family welcomed Sean to continue the great legacy of the company.

In November 2018, the company changed its name to Faultless Brands to signify the unification of operations, portfolio and approach across the fabric, fragrance and home care categories.


Faultless Brands is a collection of many different products and brands, from starch to cleansers to candles and more. Faultless Starch, Niagara Starch and Bon Ami Cleanser have rich heritages, well over a century old, and remain top sellers in today’s competitive market. Faultless Brands continues to delight consumers with products that address the needs of today’s world. We’re proud to feature the brands that households have trusted since the nineteenth century, and we’re excited about new insights and innovations for the future. Take a look at the many brands and products of Faultless Brands – and the rich history that has brought us to where we are today!

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